How many times have you sent an email campaign to the same email list without verifying it? Our data suggests that approximately 15 percent of all email addresses are invalid. This means that if you do not verify your list, your message is not reaching one out of seven recipients. However, smart marketers know that it is essential to verify the list before each and every campaign.
Here are the top benefits of verifying your email list before hitting send:
There is an inverse relationship between the number of fields you collect data on and your conversion rate. Simply put, the longer the web form fields, the lower the conversion rate. If your web forms collect fields of information that are not being used (address, phone number), remove the unnecessary fields immediately. By doing so, you reduce the “friction,” as they say, and make the process of filling out the web form that much easier for the user. After all, shorter web forms tend to lead to more user engagement, increased conversions, and higher profits. Win-win, right?
85% to 90% of web form submissions will contain valid email addresses. That means upwards of 10% to 15% of all submissions will contain email addresses that you cannot use, resulting in lost lead and conversion opportunities and valuable time being wasted – remember, “time is money.” Adding an email verification step in your web forms is easy, inexpensive and will properly validate email addresses and correct email entry mistakes.
Whether the user intentionally or unintentionally submits an invalid email address, having email verification software that verifies all incoming email addresses can be a huge asset for your web forms. You will no longer need to spend countless hours going through the check if the email addresses are valid. All else being equal, collecting more valid emails will yield higher profits. I think we can all agree…that’s awesome!
Pop quiz: can you tell me how your web forms performed yesterday. How about last week? How about today? You can’t improve what you can’t measure, and until now, measuring web form performance has been difficult. Today’s analytical tools, such as Google Analytics, give businesses up-to-the-second information about how well web forms are performing. This level of visibility helps you test changes in real-time and will quickly turn mediocre forms into high-performance profit machines. After all, numbers don’t lie.
There has never been a better time to look into your web forms, find areas of weakness, and discover opportunities to improve them. Whether you’re seeing 10 submissions a day or 10,000, having an effective web form that is optimally structured and that provides you with the right kind of data is essential to business growth. So what are you waiting for? Get out there and make your form into a high-octane conversion machine!
